About Trevor

Trevor van Gorp has created and managed the information architecture for Canada’s sixth largest metropolitan area, redesigned the trip planning experience for Edmonton’s public transit system, designed Canada’s first, open data, provincial dashboard for the province of Alberta, and prototyped new services for Alberta Student Aid.

Experience & Education

Trevor is the founder and principal designer at Affective Design Inc. For the last 16 years, he has consulted on product design, service design & user experience for clients such as the Government of Alberta, the City of Edmonton, the University of Calgary, the Alberta Teachers’ Association, the Edmonton Transit System (ETS) and DDB Canada.

With a Bachelor’s degree in graphic design and a Master’s degree in industrial design, focused on emotional design for user interfaces (UI), Trevor employs user research and a deep understanding of fundamental design principles to help tame the complexity of modern services, applications and websites. He draws upon this education and over 20 years of design experience to help delight users, while ensuring his clients surpass their business goals.

Writing & Ideas

Trevor is one of the co-authors (with Edie Adams) of Design for Emotion, an award-winning book used to teach design students in schools all over the world how to design for emotion and personality. His ideas, commentary and deliverables have also appeared in the books:

View a small sample of Trevor’s projects

User Experience Iceberg

Trevor created the original version of the User Experience Iceberg way back in 2007 to help stakeholders understand the different levels that must be addressed to improve users’ experiences with products and digital services.

View Trevor on LinkedIn

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